You Are Framing the Case
Clarify the decision request, strategic context, stakeholders and the pathway for developing your business case.
One-to-one business case coaching
One-to-One Coaching to Strengthen Your Business Case
Get focused guidance as you develop, refine or prepare your business case for executive, CFO or board consideration.
Work directly with Craig Peacock, PhD, CMC, to clarify the decision, strengthen the analysis and address the issues most likely to create questions, gaps or rework. Each session is centred on your business case and the progress you need to make.
Live online sessions Worldwide availability
Is coaching right for you?
Choose Coaching When You Need Expert Guidance—While You Build the Case
Coaching is designed for professionals who remain responsible for developing the business case but want experienced support to focus their effort, test their thinking and avoid preventable gaps or rework.
You Have a Draft to Strengthen
Identify the sections that are working, uncover the critical gaps and prioritise what needs further evidence or analysis.
You Need Help with Difficult Analysis
Work through questions about options, benefits, financial evaluation, risks, implementation or the recommendation.
You Are Preparing for Review
Strengthen the executive story, anticipate decision-maker questions and prepare the case for executive, CFO or board consideration.
Coaching is collaborative. Craig provides guidance, challenge and feedback; you retain ownership of the evidence, validation, organisational decisions and final business case.
Already have a completed draft and mainly need an independent assessment? Explore the Business Case Review.
How coaching can help
Focus Your Coaching on the Areas That Matter Most
Every business case is different. Your coaching can concentrate on one immediate challenge or connect several areas that need to work together before the case is ready for decision-maker consideration.
Decision and Strategic Alignment
Clarify the approval being sought and connect the opportunity to the organisation's priorities, objectives and case for change.
Options and Recommendation
Structure the options analysis, test the evaluation criteria and make the rationale for the preferred option easier to follow.
Benefits and Financial Analysis
Strengthen the benefits logic, assumptions, costs, cash flows and financial measures required to support the investment decision.
Risks and Deliverability
Examine the major risks, dependencies, implementation approach and evidence that the recommended option can be delivered.
Executive Summary and Writing
Improve the structure, clarity and persuasiveness of the case so decision-makers can understand the recommendation and supporting logic.
Presentation and Stakeholder Questions
Prepare the key messages, supporting presentation and responses to the questions executives, finance leaders or board members may raise.
A focused session—not a generic lesson. At the beginning of each session, we agree the priorities and concentrate on the issues with the greatest impact on the quality and approval readiness of your business case.
How coaching works
A Focused Process Before, During and After Each Session
The process is designed to make effective use of your time. We begin with the business case you are developing, focus the conversation on your priorities and finish with clear actions for moving the work forward.
Before the session
Define the Priority
Identify the business case, decision or section you want to progress. Where appropriate, provide relevant background material and your key questions before the session.
- Your current draft, outline or analysis
- The decision and approval timeline
- The issues where you need guidance
During the session
Work Through the Challenge
In a live 60-minute online session, we agree the priorities, examine the relevant evidence and logic, and work through the questions that are holding the business case back.
- Targeted questions and constructive challenge
- Practical guidance applied to your case
- Clear feedback on gaps and next steps
After the session
Apply the Agreed Actions
Use the discussion and feedback to refine the analysis, strengthen the case and complete the agreed actions. For multi-session coaching, the next session can build on this progress.
- A clearer direction for progressing the case
- Prioritised actions and decisions to resolve
- A stronger foundation for the next stage
60 minutes Focused one-to-one session
Teams or Zoom Live online coaching
Worldwide Multiple time zones supported
Choose your coaching option
Select the Level of Support Your Business Case Needs
Choose one session for a defined question or immediate challenge. Choose three sessions when you want support across several stages of developing and strengthening your business case.
Focused support
One Coaching Session
Best for a specific question, section or decision that needs focused guidance.
US$ 199
One 60-minute online session
- Coaching focused on your agreed priority
- Constructive challenge and practical guidance
- Clear feedback and prioritised next steps
- Relevant digital resources where applicable
Recommended for a live business case
Progressive support
Three Coaching Sessions
Best when you want guidance as the case develops and the analysis, recommendation and executive story come together.
US$ 499
Three 60-minute online sessions · Save US$98
- Three sessions focused on your live business case
- Support across several development stages
- Time between sessions to apply the agreed actions
- Each session builds on your progress and priorities
Not sure which option is right for you? Use a complimentary fit check to discuss your situation and identify the most appropriate pathway.
Book a Discovery Call Prices displayed above are in US dollars. Australian pricing is available through the links provided. Sessions are delivered online using Microsoft Teams or Zoom.
Founder, My Business Case Hub®
Your business case coach
Experienced Guidance Grounded in Real-World Business Cases
Craig Peacock is an experienced management consultant with more than 25 years’ experience in business cases, strategy, innovation and organisational decision-making. He has supported leaders and professionals in more than 55 countries.
His coaching combines structured frameworks, constructive challenge and practical feedback. The objective is to help you think more clearly, strengthen your work and build your capability—not to take ownership of the business case away from you.
- Certified Management Consultant (CMC)
- Fellow of the Institute of Management Consultants (FIMC)
- Fellow of the Australian Institute of Company Directors (FAICD)
- Former Adjunct Teaching Fellow, Swinburne University of Technology
- Author of Approval-Ready Business Cases
Coaching testimonials
What Professionals Say About Business Case Coaching
The following feedback comes from professionals who worked directly with Craig through one-to-one coaching while developing and strengthening their business cases.
The business case coaching sessions have been really helpful in supporting me in developing my business case for our financial consulting services.
The coaching sessions have helped challenge my thinking; facilitated some important conversations and explored ideas; as well as providing a key framework to develop a strong business case.
I highly recommend Craig Peacock.
The coaching sessions are well planned, and the approach of taking a step back to understand the strategic context and the key stakeholders is extremely valuable.
Craig was really helpful in helping me to understand and identify the critical value drivers in our business case. He provided excellent insights on how to structure and build the case, and how to present the recommendations to the senior leadership teams.
Every engagement is different. Coaching is tailored to the participant's business case, experience and priorities; individual outcomes will depend on the case and the work completed between sessions.
Frequently asked questions
Questions About Business Case Coaching
Learn how the coaching works, what to bring and how to choose the level of support that best suits your business case.
Who is business case coaching for?
Coaching is for professionals who are developing, reviewing or strengthening a business case and want expert guidance on a real piece of work. It can help whether you are at the beginning of the process, working through the analysis or preparing the case for executive, CFO or board consideration.
Do I need to have a completed business case?
No. You can begin with an opportunity, an early concept, an outline or a working draft. The coaching will focus on the decisions and analysis needed at your current stage and help you define a clear path forward.
What can we work on during a coaching session?
The session can focus on the areas creating the greatest challenge or approval risk. These may include the decision ask, strategic alignment, options, benefits, financial analysis, risks, implementation planning, recommendations or the structure and presentation of the business case.
How should I prepare for the session?
Before the session, identify the outcome you want to achieve and gather the most relevant background material. This could include a draft business case, briefing note, financial model, options analysis or feedback from decision-makers. You do not need to have every answer before coaching begins.
Should I book one session or a three-session package?
One session is suitable when you have a defined issue, need an expert perspective or want help deciding the next step. Three sessions provide continuity across the development process, with time to complete work, test the analysis and strengthen the case between sessions.
Will you write the business case for me?
Coaching helps you develop and strengthen your own business case; it is not a business case writing service. If you need Chase Consulting to review, develop or write the case, we can discuss whether a consulting engagement would be more appropriate.
Will the coaching guarantee that my business case is approved?
No adviser can guarantee an approval decision. Coaching is designed to improve the clarity, evidence, logic and approval readiness of your business case. The final decision remains with your organisation's decision-makers.
Will my business case information remain confidential?
Your business information will be treated professionally and confidentially. If your organisation requires a confidentiality or non-disclosure agreement before sharing sensitive material, please raise this before the session so the requirements can be discussed.
Business Case Consulting Example
Outdoors Victoria
Scaling the Active in Nature Program
Chase Consulting helped Outdoors Victoria assess the opportunity to expand its Active in Nature program and establish a credible pathway for engaging future partners and funders.
- Opportunity analysis identifying potential growth areas
- Initial business case assessing feasibility and strategic justification
- Stakeholder engagement plan supporting future partnerships
Read the Full Client Story“The support has been strategic, insightful and action-oriented.”
— Kieran Brophy, Outdoors Victoria
Ready to make progress?
Get Focused Support for Your Business Case
Bring your live business case, current analysis and priority questions. Use your coaching session to clarify what needs attention, work through the difficult issues and establish practical next steps.
One-to-one guidance 60-minute online sessions Teams or Zoom
