Developing a Business Case
You need a clear process for moving from an initial idea through options, benefits, financial analysis, risks, implementation and recommendation.
Self-Paced Online Business Case Course
Develop an Approval-Ready Business Case—Step by Step
Build the skills and confidence to plan, analyse, write and present a clear, credible business case for executive, CFO or board consideration.
Follow a practical framework, apply professional templates and examples, and strengthen your business case at your own pace.
Immediate access | Learn at your own pace | 12 months’ access
Who the Course Is For
Build the Skills to Develop, Review or Support a Stronger Business Case
The Business Case Course is designed for professionals who need a reliable process for turning an opportunity or proposal into a clear, evidence-based case for decision-maker consideration.
Reviewing or Strengthening a Case
You need to identify gaps, test assumptions and improve the credibility of the analysis before the case reaches executive, CFO or board review.
Sponsoring or Contributing to a Case
You need to ask better questions, guide contributors and ensure the final recommendation gives decision-makers the evidence they need.
Suitable for: project and program managers, business analysts, finance and strategy professionals, product and innovation leaders, consultants and other professionals involved in investment decisions.
Designed for practical application. Use the framework and resources to develop a new business case or strengthen an existing draft as you progress through the course.
What You Will Learn
Develop the Skills Behind an Approval-Ready Business Case
Learn how the strategic, financial and delivery elements of a business case work together—and how to turn your analysis into a clear recommendation for decision-makers.
Frame the Investment Decision
Define the opportunity, objectives, scope, decision required and the criteria against which success will be assessed.
Build the Strategic Case
Connect the proposal to organisational priorities and clearly explain why action is needed and what value it is expected to create.
Evaluate Credible Options
Develop and compare realistic options, test relevant scenarios and build the evidence for selecting the preferred approach.
Strengthen the Financial Analysis
Structure cash flows, evaluate value using relevant financial measures and test the assumptions that matter most to the decision.
Address Risk and Deliverability
Identify and evaluate material risks, recommend appropriate treatments and demonstrate how the preferred option can be implemented.
Present a Clear Recommendation
Bring the evidence together in a concise decision ask that communicates the recommendation, value, risks and pathway towards approval.
The objective is approval readiness. The course gives you a practical framework, tools and professional guidance for developing a new business case or strengthening an existing one.
Enrol in the CourseHow the Course Works
A Flexible Course You Can Apply to a Real Business Case
Work through the course at your own pace and apply each stage of the framework to a new business case or an existing draft. You have 12 months to learn, revisit the resources and strengthen your work.
Learn the Framework
Progress through 7 modules and over 25 lessons covering the strategic, options, financial, risk, implementation and writing elements of a professional business case.
Apply the Tools
Use the included templates and business case examples to organise your analysis, develop the core sections and improve the quality and consistency of your work.
Strengthen Your Business Case
Use your 30-minute strategy call to discuss your situation, clarify a key issue and identify the most valuable next steps for strengthening your business case.
Practical, not theoretical. The course is structured so you can apply the lessons and resources to your own professional context as you learn.
Course Curriculum
Seven Modules and Over 25 Practical Lessons
Follow a structured pathway from planning the business case through to financial analysis, risk, supporting resources and the final recommendation. Select each module to explore what it covers.
Module 1 Planning Your Business Case
In this module, you will learn how to:
- Develop a practical plan for the business case project.
- Identify the milestones, activities and information required.
- Align contributors around the purpose and scope of the business case.
- Use the Business Case Canvas to document and organise the work.
Module 2 The Five Step Business Case Framework
Work through the complete Five Step framework:
- Step 1: Confirm the business opportunity.
- Step 2: Analyse and develop the shortlisted options.
- Step 3: Evaluate the options and identify the preferred option.
- Step 4: Develop the implementation strategy.
- Step 5: Present the recommendation and decision required.
Module 3 Financial Analysis in Business Cases
In this module, you will learn how to:
- Assess the financial benefits and costs of different options.
- Quantify outcomes, benefits and the financial value of an investment.
- Apply the core financial analysis techniques used in business cases.
- Calculate and interpret return on investment.
- Use scenario and sensitivity analysis to test important assumptions.
Module 4 Risk Management in Business Cases
In this module, you will learn how to:
- Plan the risk-management activities for the business case.
- Identify and analyse the material risks affecting the project.
- Evaluate the potential consequences and financial implications.
- Develop and summarise appropriate risk-treatment actions.
- Explain how risk affects the recommendation and implementation plan.
Module 5 Business Case Templates and Resources
In this module, you will learn how to:
- Use the Business Case Workbook to organise and develop the analysis.
- Select and apply the appropriate business case templates.
- Use the supporting resources to improve quality and consistency.
- Structure the work to reduce avoidable rework and save time.
Module 6 Business Case Examples
In this module, you will:
- Explore different types of business cases and investment decisions.
- Review examples that demonstrate how proposals are structured.
- See how the need for a project or initiative can be articulated.
- Identify techniques for communicating value and supporting a recommendation.
Module 7 Using AI Tools in Business Cases
In this module, you will learn how to:
- Identify appropriate uses of AI during business case development.
- Use My Business Case Hub tools to support planning and initial drafting.
- Improve prompts and inputs so the initial output is more useful.
- Apply professional analysis, evidence and validation before using AI-assisted content.
Start Learning at Your Own Pace
Receive 12 months of access to all seven modules, course resources, templates, examples, your strategy call and the microcredential pathway.
What Professionals Say
Practical Business Case Learning Used Around the World
Professionals use Chase Consulting’s business case programs to develop a clearer process, strengthen their analysis and communicate recommendations with greater confidence.
1,350+ Professionals supported
55 Countries represented
Since 2002 Business case training experience
The business case course’s learnings were excellent, and we stepped through learning how to develop a business case. I found it very well-targeted and concise, very actionable, in my opinion.
I loved the fact that this approach is developed by and used by an expert who has a proven track record of building successful business cases ranging from smaller projects to very large, multimillion dollar projects. … This approach is very intuitive, simple, and effective.
I can thoroughly recommend attending this Business Case course. … I found this course pragmatic and excellent value for money.
Testimonials reflect the experiences of individual participants. Results vary according to each participant’s role, project and application of the course.
Your Course Instructor
Learn from Business Case Practitioner Dr Craig Peacock
Craig Peacock, PhD, is Director of Chase Consulting and founder of My Business Case Hub®. He has more than 25 years of experience in strategy, innovation and business cases.
Craig has helped organisations and professionals frame investment decisions, evaluate options and develop credible business cases for executive, CFO and board consideration. He brings that practical consulting experience into the course through a clear framework, worked examples and decision-focused guidance.
- Certified Management Consultant (CMC)
- Fellow, Australian Institute of Management Consultants (FIMC)
- Fellow, Australian Institute of Company Directors (FAICD)
- Former Adjunct Teaching Fellow, Swinburne University of Technology
- More than 25 years of consulting experience
- Founder of My Business Case Hub®
Grounded in consulting practice. The course draws on Chase Consulting’s experience developing and reviewing business cases, not just theoretical instruction.
Learn more about Chase Consulting Course Enrolment
Get the Complete Business Case Course
Develop your business case skills with a practical, self-paced course and the resources you need to apply the learning to your own professional context.
- 7 learning modules
- Over 25 practical lessons
- 12 months’ access
- Business case templates
- Business case examples
- 30-minute strategy call
- Microcredential pathway
- Immediate online access
Designed for individual professionals. Use the course to develop a new business case, strengthen an existing draft or build reusable business case capability.
Training several people? Explore the Corporate and Team Business Case Program .
Professional Recognition
Earn the Business Case Microcredential
On successful completion of the course requirements, you will receive the Business Case Microcredential—a digital certificate recognising your learning in developing and writing business cases.
The microcredential provides a practical way to record your professional development and communicate the business case capability you have strengthened through the course.
Learn
Work through the seven course modules and over 25 lessons.
Complete
Successfully complete the applicable course requirements.
Share
Add the certificate to your professional development record.
Included with course enrolment. There is no separate fee for the microcredential certificate when you successfully complete the requirements.
Learn more about the Business Case Microcredential Course Questions
Frequently Asked Questions
Find out how the course works, what is included and the support you will receive as you strengthen your business case capability.
Have another question? Contact Chase Consulting.
Is the course self-paced?
Yes. The Business Case Course is delivered online and you can work through the seven modules and over 25 lessons at your own pace during your 12 months of access.
What is included with my enrolment?
Your enrolment includes seven modules, over 25 lessons, 12 months of online access, business case templates, practical examples, a 30-minute strategy call and the Business Case Microcredential on successful completion of the course requirements.
Who is this course designed for?
The course is designed for professionals who develop, review, sponsor or contribute to business cases. It is suitable for people preparing their first substantial case as well as experienced professionals who want a more structured, approval-focused approach.
Do I need a current business case?
No. You can learn from the framework, templates and examples without a current project. If you are developing or reviewing a real business case, you can apply each part of the course directly to your work as you progress.
What can I use the 30-minute strategy call for?
The strategy call gives you an opportunity to discuss your business case situation, clarify an important issue and identify practical next steps. It is a focused advisory conversation rather than a detailed review or rewrite of your complete business case.
How do I earn the Business Case Microcredential?
You receive the Business Case Microcredential after successfully completing the applicable course requirements. The digital certificate is included in your enrolment at no additional cost.
How much does the course cost?
The course is US$297 for international participants. The Australian price is A$297 plus 10% GST, which is A$326.70 including GST. You can select your preferred currency when you enrol.
Do you offer training for corporate teams?
Yes. Chase Consulting offers facilitated business case programs for organisations and teams, including a one-day in-person Masterclass and a five-week online program. View the Corporate and Team Business Case Program for details.
Trusted by Leading Organisations
Trusted by Leading Organisations
Join over 1,350 professionals from 55 countries who’ve transformed their business case skills since 2002.
Choose Your Next Step
Not Sure Which Path Is Right for You?
Whether you are developing your first business case, strengthening an existing draft, building your team’s capability or seeking expert advice, we can help you identify the most practical next step for your situation.
Turn your business case into an approval-ready decision pack.
