Director of Chase Consulting

Craig Peacock, PhD

CMC · FIMC · FAICD

Helping leaders turn complex opportunities into clear decisions and practical action.

Craig is a Certified Management Consultant with more than 25 years of experience helping organisations develop stronger business cases, evaluate strategic opportunities and translate evidence into practical recommendations.

25+ years Consulting and advisory experience
PhD · CMC Consulting credentials and academic rigour
Founder My Business Case Hub®
Craig Peacock, Director of Chase Consulting
Craig Peacock, PhD, CMC, FIMC, FAICD Director, Chase Consulting

Experience in practice

From complex questions to credible recommendations.

Craig works with boards, executives and project teams to clarify important decisions, challenge assumptions, evaluate credible options and translate evidence into practical recommendations.

His approach combines independent thinking, structured analysis, stakeholder insight and practical experience gained across more than 25 years of consulting and advisory work.

The goal is not simply to produce a report. It is to give decision-makers the clarity and confidence to act.

Explore Chase Consulting services
01

Business cases and investment decisions

Frame the decision, develop credible options and strengthen the strategic, financial, risk and implementation evidence required for executive, CFO and board consideration.

Clearer, more defensible investment recommendations
02

Strategy and organisational direction

Help leaders understand their strategic position, evaluate alternatives, establish priorities and translate strategic choices into an achievable plan.

Strategy connected to decisions and action
03

Innovation and growth

Assess opportunities, explore customer and market needs, test new concepts and establish practical pathways for innovation, commercialisation and sustainable growth.

Opportunities tested before major commitments are made
04

Facilitation and capability development

Design and facilitate practical workshops and development programs that help leadership teams address real decisions while building knowledge and capability they can continue using.

Stronger internal capability and shared understanding

Client experience and evidence

Trusted to help leaders make complex decisions.

Craig has worked with leaders, boards and project teams across government, health, financial services, manufacturing, infrastructure, education, professional services, sport and the not-for-profit sector.

His work ranges from focused advice and facilitated workshops to detailed business cases, strategic plans and organisation-wide capability-development programs.

01

Major decisions and investment cases

Supporting organisations to assess opportunities, develop credible options and prepare evidence-backed recommendations for executive, CFO, board and government consideration.

02

Strategy, innovation and growth

Helping leadership teams clarify strategic direction, understand customers, evaluate opportunities and establish practical pathways for innovation and sustainable growth.

03

Organisational capability

Designing facilitated programs that enable participants to progress important work while developing frameworks, judgement and resources they can continue applying.

Organisations we have supported

Organisations that have worked with Craig Peacock and Chase Consulting
Chase has done a fantastic job working with us to achieve our goals.
Phillip Rolls Managing Director, RollsPack Pty Ltd Explore client stories
Government Health Financial services Manufacturing Infrastructure Education Not-for-profit

Credentials and professional standards

Consulting experience supported by recognised credentials and professional standards.

Craig’s professional credibility is grounded in more than 25 years of consulting and advisory work, supported by recognised consulting credentials, governance experience, academic qualifications and international professional standards.

PhD CMC FIMC FAICD

01

Academic qualifications

Craig holds a PhD in Business and a Master’s Degree in Enterprise Innovation from Swinburne University of Technology.

His academic work supports an evidence-led approach to strategy, innovation, organisational capability and decision-making.

PhD in Business
Master’s Degree in Enterprise Innovation
PhD
02

Professional consulting and governance

Craig is a Certified Management Consultant and Fellow of the Institute of Management Consultants.

He is also a Fellow of the Australian Institute of Company Directors, reflecting substantial governance and board-level experience.

Certified Management Consultant
FIMC and FAICD
Certified Management Consultant
03

International consulting standards

Craig is trained in ISO 20700:2017, the international standard providing guidance for the effective delivery of management consultancy services.

Chase Consulting applies structured engagement, governance, communication, confidentiality and quality-management practices throughout its consulting work.

Trained in ISO 20700:2017
Ethical and professional consulting practice
Trained in ISO 20700:2017

Member of the Australian Institute of Management Consultants

Chase Consulting is committed to recognised professional standards, ethical conduct, confidentiality and advice that serves the client’s best interests.

View our Code of Ethics

Founder, author and educator

Turning practical experience into capability others can reuse.

Craig has translated decades of consulting, research and facilitation experience into practical frameworks, learning programs and resources that help professionals make better decisions and develop stronger business cases.

His work connects the principles behind a credible recommendation with the tools, examples and structured guidance needed to apply those principles in practice.

A practical principle

Stronger decisions come from stronger thinking—not simply longer documents.

Platform founder

My Business Case Hub®

Craig founded My Business Case Hub® to make proven business-case methods, guided learning, professional resources and practical development tools accessible to individuals and organisations wherever they work.

Explore My Business Case Hub®
Author and framework creator

Approval-Ready Business Cases

Craig is the author of Approval-Ready Business Cases, a practical guide built around the Five-Step Business Case Framework for developing recommendations that can stand up to executive, CFO and board scrutiny.

Explore the book
Facilitator and educator

Professional learning and capability development

Craig designs and delivers masterclasses, corporate development programs, workshops, self-paced learning and individual coaching that help participants apply structured approaches to their current decisions and business cases.

Explore professional development
Five-Step Framework A repeatable approach from opportunity to recommendation
55+ countries Professionals accessing business-case resources internationally
Learn · Apply · Reuse Capability designed to continue beyond one project

Start a conversation

Bring clarity to your next important decision.

Talk with Craig about the decision, opportunity or challenge you are working through. An initial conversation can help clarify what support you need and the most practical next step.

No obligation Confidential discussion Online or by phone


[bot_catcher]